One of the many reasons I love working at Federated Media is the connection FM has with the authors we represent. My colleague Pamela Parker blogged about a session from South by Southwest today where Kent Nichols called me (indirectly as an employee of FM) a drinker (true,) a guy sweating out the details for authors (I would say that’s true,) and an instigator of “voodoo bullshit” (hmmmm.)
The secret, Kent said, is “sweaty people who drink” — aka hard work building real-life relationships with agencies and advertisers, sometimes with the lubricating influence of alcohol. It’s the non-engineerable aspect of advertising, he said, and it requires the sweat of people who do “voodoo bullshit” and “close deals.”
Thanks Kent!
haven’t seen you sweat that much but I have enjoyed a few drinks with you…