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Archive for April 17th, 2008
Tire Kickers Are Your Business of Tomorrow
Published April 17, 2008 Links , online advertising 1 CommentTags: Search Engine Land, Tire Kickers
The focus on leads and conversion to sale is easily taken to an extreme. Look how efficient my marketing spend has become! SearchEngineLand has a great piece today on the importance of attracting new “tire kickers.”
