My colleague blogs here about Brand Tags. Probably the most fascinating site I’ve seen in a long time. People are asked to tag brands. If you’re a brand manager, you need to know this. Really fascinating.
Exxon’s most tagged item – Valdez
Blackberry – Crackberry
Whole Foods – Whole Paycheck
Amnesty International – Peace.
Warning – don’t go to the brand tags site if you only have a moment. You need 15 minutes minimum.
(thanks again James!)
Total time suck. I love it! Very cool.