Federated Media’s (where I work) founder John Battelle wrote a great piece about how every business is “in the Media Business now.” As my counterparts at FM know, I am fascinated by one of the proof points of John’s thesis: Gary Vaynerchuk. Great write up on the force of nature that is Vaynerchuk.
GaryVee – Proving Every Business is in the “Media Business”
Published June 4, 2008 Conversational Marketing 1 CommentTags: Gary Vaynerchuk, Wine Library
Gary is the penultimate neobrand. This guy is a genius. Thanks for the link.