Better than any press release – a CEO blog

Jonathan Schwartz’s blog foreshadows the future of corporate PR.  Take a look at his post on the acquisition of a new company.  He even points to the blog of a CEO of a partner company to highlight that partnerships take on the acquisition and what it means for the partnership.

Not every CEO can/should do this but we will see more and more of this.  As a shareholder, and industry watcher, and a partner of Sun I find Schwartz’s blog a great way to stay on top of where the company is going.

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