Chris Anderson is and will be talking a lot about the power of “Free.” Open source software has been doing this for a long time and there are more and more examples of how this tactic will drive sales. Radiohead recently gave away their latest album (highly recommend if you don’t have it…) and then put it up for sale. Free certainly helped sales (you could pay what you wanted to for the download) when the album went to #1 in January 2008 after being in market for almost 2 months.
The latest example of this comes from Suze Orman and Oprah. Chris Anderson’s blog discusses it here. Most interesting is this chart:
Know that virtually every industry that sells goods or entertainment are watching this. Hoping that over protective brands (Major League Baseball, TV Production Studios, etc) reconsider their position.