Let Levi Ride – Fans Take Action

Let Levi Ride Professional bike season has begun and my obsession with this crazy sport takes hold again. The big news so far this season is Team Astana’s exclusion from the Tour de France. For those not so obsessed with the sport, this means that the 2007 Champion and 3rd place finisher Levi Leipeimer cannot compete.  Levi just won the Amgen Tour of California this past weekend.

Big stuff.  Trust me.

So 40,000+ passionate fans (myself included) have signed a petition protesting the unfair and capricious decision.

Look how they are recruiting new members –

ADD THIS - Let Levi Ride

The bike racing community is a global community. Primarily European, there are pockets of bike geeks like me all over the world. This is the new face of consumer activation. The initiatives/brands/politicians/etc that can optimize their message for social networks/conversational tools will run circles around straight forward PR efforts.

Do me a favor – sign the petition. The Sport could use a little lift.

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