Viral Video Being Co-Opted for All Sorts of Purposes

I’ve seen this video

used to make a point in three very different contexts over the past week.

1. A biking website used it as part of a campaign to promote vigilance for bikers when driving.

2. An ad creative executive referred to the video in a talk she gave discussing why seemingly obvious ideas are ignored for long periods of time at the Ogilvy and Mather’s Verge Conference. She was specifically referring to the Dove “Real Beauty” Campaign of last year.

3. Seth Godin today in this blog post.

Clearly making an impact but I still don’t know the original intent of the creators. If I’m evaluating the success/failure of this work, does the viral spread (71K streams on YouTube as I write this) factor into my assessment?

1 Response to “Viral Video Being Co-Opted for All Sorts of Purposes”

  1. 1 Stephen March 19, 2008 at 5:49 pm

    I am reminded of the old addage that the only acceptable form of socialism is for the rich.

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