Tire Kickers Are Your Business of Tomorrow

The focus on leads and conversion to sale is easily taken to an extreme.  Look how efficient my marketing spend has become!  SearchEngineLand has a great piece today on the importance of attracting new “tire kickers.”

1 Response to “Tire Kickers Are Your Business of Tomorrow”



  1. 1 Too Much Targeting Ignores Value of Tire-Kickers Trackback on May 3, 2008 at 10:45 pm

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