Advertising Salespeople a Dead Profession?

Always great when your boss blogs about your position becoming extinct… Fortunately, my boss Chas Edwards argues the opposite here. Now that my position is safe let me disagree with him.

Advertising will become extinct.  Advertising is a part of marketing.  Over time, advertising will evolve to look much, much more like media.  Marketers create media.  At which point, people selling “space” or “air time” (the slang used for generations) will disappear and the business will be full of marketing/technology/media consultants that help marketers make meaningful media.

Air time and space can be bought with online tools.

2 Responses to “Advertising Salespeople a Dead Profession?”

  1. 1 Chas Edwards May 16, 2008 at 11:56 am

    You’re fired! The good news is, you’re hired right back, this time as a media and marketing services consultant instead of as an ad-sales guy. Of course, the best of our breed — media sales people and publishers — have always been in the media and marketing consulting business.

  2. 2 Mark Cheong May 29, 2008 at 6:13 am

    Like Danny Noonan, I’ve always wanted to be a consultant.

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