How Your Brand is Truly Perceived

My colleague blogs here about Brand Tags. Probably the most fascinating site I’ve seen in a long time.  People are asked to tag brands.  If you’re a brand manager, you need to know this.  Really fascinating.
Exxon’s most tagged item – Valdez

Blackberry – Crackberry

Whole Foods – Whole Paycheck

Amnesty International – Peace.
Warning – don’t go to the brand tags site if you only have a moment.  You need 15 minutes minimum.
(thanks again James!)

1 Response to “How Your Brand is Truly Perceived”

  1. 1 Robb May 30, 2008 at 2:56 pm

    Total time suck. I love it! Very cool.

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