What Do the Markets Think About the Future of Ad Agencies and Google?

Rafat has a brief interview with WPP CEO Sire Martin Sorrell here. One quote from the interview:

“…you add up all our market caps in the top four (global advertising groups), I think we get up to maybe about $50 (billion) maybe less — $40-, $45 billion market cap…You add up all of our revenues we get to about 33-, 34-, 35 [billion]. So we’re 50 percent bigger than (Google) on revenues and combined market caps of the four (ad groups, including WPP) is about a third or a quarter. So the market’s saying something about the relative growth prospects and dynamics of the last four businesses and their business. I don’t think… the position has changed whatever the companies that you mentioned were saying.”

So you see WPP buying companies like 24/7 Media and WPP’s Mindshare becoming a full service marketing/PR/creative/ad placement/branded content shop…

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