The Web Wasn’t Made for Advertisers

From Seth Godin today:

Here’s the essential truth:

This is the first mass marketing medium ever that isn’t supported by ads.

If a newspaper, a radio station or a TV station doesn’t please advertisers, it disappears. It exists to make you (the marketer) happy.

That’s the reason the medium (and its rules) exist. To please the advertisers.

But the Net is different.

It wasn’t invented by business people, and it doesn’t exist to help your company make money.

Full post here.

Spot on.  This doesn’t mean the web isn’t a powerful marketing tool.  It simply means that people have CHOICE.  Almost endless choices of what to read and where to go next.

If a marketer can create a product that people choose to use.  To make it into their RSS reader, their bookmarks, etc. they have created something very powerful.

Marketers need to make impressions rather then simply buy them….

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