Yet Another Reminder of Why Brands Can’t Ignore Conversations About/Around Their Brand

Traveling today and wanted to check on alternate flights on Delta today.  Went to Google and saw this:

First page Google result (10th position on the first page.) Small (or not so small if it is you) situations can accumulate into a big problem.  This site is indexed higher than many of Delta’s own sites (though they do own the top position for the search terms Delta and Delta Airlines.)

1 Response to “Yet Another Reminder of Why Brands Can’t Ignore Conversations About/Around Their Brand”


  1. 1 JM July 23, 2008 at 9:58 pm

    Most airlines could end up having a sight like this about them (if they don’t already), virgin being one possible exception. Love seeing examples of consumers speaking out like this if they are so inclined..


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