Being a Geek is Finally Paying Off!

Karl Long has a great post entitled Social Media Biggest Shift in Marketing Strategy Since Television? In it he examines the differences between marketers “dipping their toes in the water” and those that dive in head first.  Check it out.

Here the part I absolutely love – the first comment:

Amen.

Found this post through another great link from Dave Knox on the same topic.

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