Archive for October, 2008

Two of My Favorite Things in One Package meets Twitter. See it here.

Favorite quote – I’m in marketing. My job is to make you happy that I’m robbing you.

Once again, says it all…

If you don’t know, it is time.  Link to this item found here. Quite possibly the most entertaining ecommerce experience on the web is just a click away.    Check it out.

What to Show Someone Who Thinks Twitter is Worthless

Mike Masnick (FM Author) tweets the following

Dave Churbuck at Lenovo responds:

I happened to see this exchange because I’m following both Mike and David.  But this happens everyday.  If/when I make a purchase of any significance I will search Twitter for comments about that model.  If there are problems reported I will reconsider my purchase.  If there are responses like David’s to a complaint I will pull the trigger.

MadMen’s Inspired Sales Pitch for Ads

I enjoyed AMC’s first season of MadMen commercial free via itunes. The show wasn’t on my radar when it was released and it wasn’t until I heard Terry Gross interview the creator Matt Weiner on FreshAir that I even considered watching it.

I loved it.  Tight storylines, well thought out characters, and fantastic acting made for a great dramatic experience.

It is only in the second season that I have learned to appreciate the commercial genius of MadMen.  It is the perfect frame for the 30 second spot.  If you haven’t seen it, the producers/AMC set up selected (probably with a premium attached to it) companies and/or commercials you’re about to see with a brief factoid that frames the ad you’re about to see.  Target’s first store was in suburban Minnesota in the early sixties.  The first V8 model of a BMW came out in the mid-50’s and only 200 or so were made… The association is strong and clear.  You’re watching a show that celebrates and documents a group of people that made ads in the past (the second season is set in 1962) and these ads are descendants of the work done from that period.

They set up the ad!  They make it part of the programming! What’s more, agency people LOVE the program so if they have a chance to include it, they will.  People love to buy what they like.

I predict a rash of new dramas set in ad agencies.  Rip-offs always follow a breakout hit so this was likely anyway but the inside baseball nature of the program creates a celebration of advertising loved within the media community and shines a beautiful spotlight on advertising for every viewer.

I must admit this is the only technique that has caused me to delay hitting the fast forward button on my Digital Video Recorder.

Technology and the National Election

Let’s hope this isn’t funny because it’s true!

What isn’t being discussed (in the national media at least) is the nation’s preparedness for this election.  Where is this coverage?  Have you seen it?  Leave a comment.

Please, please, please no hanging chads!

Job Interview Tips (they will work if you are interviewing with me at the very least.)

I’ve interviewed so many people this year.  Easily 100 people on the phone or in person.  Many of the people I’m interviewing are going for their second or third job.  In other words, they haven’t done many interviews and don’t interview people very often to get a perspective from the other side of the table.  Many are really bad at it.  I’m sure I’ve rejected people that would make great employees during the interview process because they didn’t have basic interview skills (which are different than job skills.)

I was recently reminded that most people learn this skill through trial and error.  In an effort to eliminate some of that trial and error here are some tips I hope will help.   If you are going to interview with me (and probably anyone else) consider the following:

1.  Do a little research on the employer’s website. How can you be sure you even want to interview with a company if you nothing about it!  You could hate my company.  Do you want to work for a company you hate?  Isn’t my time and yours worth enough to do some research before?  Read what other people are saying about the company.  If you see something you don’t understand or that concerns you, ask about it and cite the source.  You give the person interviewing you the impression you’ve done your homework and you also get to see how they respond to the criticism while distancing yourself from the criticism.  A double win!

2.  Research the person you are meeting with.  If you are meeting with me and know my name, google me and you will find this blog.  Many people have and reference it.  If you read this post let me know you did.  It will mean something to me. Like most people who blog, I want people to read it.  Flattery gets you everywhere.

3.  Bring your resume.  I know, paper is dumb and so last century.  Just do it.  Really. I don’t care about the weight of the paper either.

4.  Have a least 3 questions ready for me. You’re interviewing me while I’m interviewing you.  If I ask you if you have any questions and you say no, I’m not impressed.

5.  Don’t try to be someone you’re not. I always ask a question that is meant to get at what you’re like as a person.  When people say what they think I want to hear I can tell.  Unless you’re really good at acting don’t do this.

6.  Follow up in e-mail. Refer to something specifically discussed from the interview conversation. Send me a link to something that you think I might find interesting.  Ask an additional question.  You get the idea.

It is so very difficult to find the right person for a position.  It is the most important thing I do in my current position.  The only rule above I will ever overlook from the above list is the resume rule.

If you aren’t reading this in preparation for an interview but are interested in working for Federated Media – we’re hiring.  Check here for the latest openings.  If you don’t see one that maps well to your experience but still think you’d be a great fit for the company e-mail me at pspandeATfederatedmediaDOTcom.