Back on the horse…

My last post on this blog was nearly 2 years ago.  Sigh.

Why?  Or, maybe the better question is why come back to blogging at all?

I’m dusting off the blog for a number of reasons.

1.  I now work at Business Insider and my office faces a newsroom of 50+ writers who spend all day every day creating content and engaging an audience.  I don’t pretend to be a peer but I’m resuming the blog to better appreciate and understand what they do.

2.  The media and marketing fields are changing at an amazingly fast pace.  I want to re-engage in that conversation in a more thoughtful way.

3.  Simply put, I love to write and miss the process of thinking through and item when an eye toward putting something together for someone else to read.  Even if that reader is some future self.

1 Response to “Back on the horse…”


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