Posts Tagged 'Facebook'

Does Twitter Scale? And I don’t mean technically.

Much has been made about Twitter’s fairly frequent outages.  The loyal and rapidly growing group of power users, tire kickers, and everyone in between tested the architecture severely.  The general consensus seems to be that Twitter has gotten this under control.  I think it now has another challenge pertaining to scale.  Does the growth of Twitter remove the utility from the microblogging platform?

Here’s what has got me thinking about this.

I’m by no means a power user of Twitter (for those interested here is my twitter stream.)  But I enjoy following a handful of friends, co-workers, and people I respect in the industry.  Most of the people using Twitter seem to be in my industry or a fan of it so it has been a useful tool for that.  I try to add content when I have something to say and the time to say it and I’ve enjoyed it.  So far, everything is good.

The issue at hand surfaced when I connected my twitter feed to my Facebook status.  I did this because I rely on FaceBook to stay marginally connected with a lot of people I love but don’t speak with all that often – former co-workers, college friends, and recently long lost high school and extended family members.

As more people I know use the platform, my ability to provide good content from me diminishes.  I once would tweek or update my status on Facebook with a link to an article my industry friends would enjoy and I would provide quality content to people who were connected with me.  I now do a link like that and my industry connections might find it useful but my cousin in Minneapolis would find this (probably) to be all noise and no signal.

I truly value Facebook and have found it to be a great way to stay connected to people you care about AND people that are important professionally (whereas LinkedIn has always been strictly about business for me.)  But as my friend list and follower lists grow and become more diverse, my ability to use these tools effectively diminishes.

So I ask you, my loyal reader (thanks Mom,)  what do you think?  Am I just old fashioned in my belief that I should create content for a specific audience?  Is this just another brick falling down from the wall that separates personal and professional worlds?  Does the power of Twitter diminish as it moves from a tool of the “digerati” to a more mainstream collection of users?

A New Phase for Facebook…

My father just got an account on facebook.  The many circles of Facebook –

–  Work/Industry contacts

–  College/Grad School Friends

–  High School Friends

–  Family

Anyone seen the Seinfeld episode where George’s “worlds collide?”

A Tip for Bloggers Seeking Page Views

Write about these three things –

1.  Apple (not that revelatory)

2.  Facebook and how to make money with Facebook.

3.  RadioShack

I don’t care much about page views on this blog but if I did, I’d do more of all three.  RadioShack surprised me.  Apparently, there are lots of people googling RadioShack.  I wrote last week about a project FM is doing with RadioShack and the page views flowed…

So bloggers with goals of growing your site, get on the case!

Mediapost Coverage of the Dell/FM/Graffiti/Facebook program

Read it here.  Lots of good questions raised and a number of interesting perspectives surfacing in the comments area.  If you’re interested in learning more, you can read my previous posts on the program here and here.

Will Spam Kill Social Networking?

I love Facebook.  Have since it opened up.  When I say this to some people they make a face and say something like – “it is so sad that people choose their computer over actually speaking to friends.” I smile and  explain that Facebook allows me to stay in contact with people that most likely would have lost touch with or only rarely stayed connected.

Here’s the thing – recently I’ve received a lot of Facebook and Linkedin Spam.  Recruiters, people I have never heard of, etc.  This is happening more frequently on Linkedin but in both environments it is becoming a problem.  If LinkedIn begins to resemble the spam situation of my hotmail account from a decade ago I will leave.  I’m guessing I’m not alone.

Asocial Networking vs. Social Networking

Thinking out loud here…

The term “new media” is thrown around a lot. The definitions shifts just as often. One thing that always makes me smile is the use of “new media” when discussing people coming together online. In fact, bulletin boards precede the Internet. Are forums and chat rooms fundamentally different from tools that help you stay connected to people within your “social graph?”

One thing that has certainly changed over time is the use of the Internet to keep in touch with people you already know. Many of the bulletin boards and forum sites facilitated typically replaced the need for phone/face to face contact. Many of these areas became replacement for more traditional human contact. You got to know the user “xyz” as “xyz” and not John/Jane Doe.

The tools are similar but the use case is very different. I spend some free time on forums focused on road biking. I don’t know a single person that participates and feel very comfortable being pspande and hanging out on the boards reading and discussing topics of interest. Essentially, I am being asocial.

If a member of that forum tried to friend me on Facebook I’d be talking about the action as Facebook spam. Facebook is for me to stay in touch with people I like and know personally. It is a social tool.

Have I just done one too many red-eyes this month?

A more conversational Dell.

Really cool to watch a company embrace a more conversational approach to their marketing. Here’s an interview with Michael Dell that discussues the importance of blogs on their market and marketing. I’ve talked about the project FM is doing with Dell and Graffiti here and it is exciting to see Michael Dell talk about the work.

And, most recently, we launched Regeneration.org as part of our commitment to become the greenest technology company in the world. This site just completed a really cool graffiti contest that was on Facebook and had more than 1 million people vote on the best digital paintings of the environment. We believe that when we join forces with our customers, we can really make a difference.